Jakarta, May 19th 2021 – In the event of 515 e-Party, Mobile Legends: Bang Bang (MLBB), the most popular Multiplayer online battle arena (MOBA) game in Indonesia, collaborate with Janji Jiwa, a local coffee brand with classic flavors. Janji Jiwa adopts fresh-to-cup concept, using beans directly from Indonesian coffee farmers in serving a cup of coffee for MLBB game lovers and all teman sejiwa (loyal customers of Janji Jiwa).
515 eParty is the biggest annual event of MLBB that highly anticipated because of many surprises and special prizes for all the players. Different from last year, this year is more special due to the collaboration with Janji Jiwa and come up with a new menu variant that will increase the enthusiasm of MLBB players in celebrating 515 eParty this year.
Start on 18 May 2021, teman sejiwa and all MLBB players can enjoy “Legendary”, a drink specially made for this collaboration. This drink is a non-coffee drink, because it’s made from butterfly pea flowers and mixed with berries to create a blue-red color with a fresh taste and feels like the color of MLBB.
"This is the first time for MLBB to collaborate with Janji Jiwa and so it is very special because Legendary will be MLBB and Janji Jiwa’s tribute to celebrate this year’s 515 e-Party.
Ni Made Gracia, the Head of Marketing Communication said, “It’s an honor for Janji Jiwa to be able to support the 515 e-Party event from MLBB. I hope everyone can enjoy this collaboration by drinking Legendary while playing MLBB”.
About Mobile Legends : Bang Bang
Mobile Legends: Bang Bang (MLBB) is the most famous Multiplayer Online Battle Arena (MOBA) mobile game in the world, This game has been installed more than 800 million times with 100 million active users every month. In Indonesia, MLBB has more than 40 million active users every month. Due to the rapid growth, Mobile Legends: Bang Bang has reached Top 10 Best Selling Rankings in more than 50 countries, include Southeast Asia, Middle East, and India. Overall, Mobile Legends: Bang Bang has available in 135 countries/regions, localized in 25 languages and operated through more than 700 servers to ensure the game runs smoothly.
About Janji Jiwa
Janji Jiwa is one of the local Coffee Chain brands that adopts the fresh-to-cup concept by serving a selection of Indonesia local coffee with classic taste images. Quality is our main priority, Janji Jiwa, using beans directly from Indonesian coffee farmers, through a careful process, roasted according to international standards by a competent Janji Jiwa roaster. Making every glass of Janji Jiwa have a consistent taste at all times is our promise to #temansejiwa (a loyal customer of Janji Jiwa).