JANJI JIWA HISTORY 

Recent years saw rapid growth in coffee shops throughout Indonesia, from international chains to small independent operators. Upon launch in 2018, we knew that a clear and resonant point of differentiation would be paramount to the success of Janji Jiwa. We determined to deliver a more creative exploration of food and drink within the convenience of a ‘Grab & Go’ coffee shop format. Janji Jiwa is positioned as the peoples’ Grab & Go coffee shop, where every Indonesian feels welcome, and creativity is always on the menu.  

COFFEE AT THE SPEED OF CULTURE 

Janji Jiwa provides a constant flow of new products, experiences, and interactions that bring excitement to customers’ everyday lives. We’re a brand that’s built to move at the speed of today’s culture and media, staying relevant, on-trend and in-touch with our customers’ rapidly evolving needs and interests.  

It’s central to our brand to continuously innovate with new product offers, including non-coffee drinks and non-dairy alternatives, plus frequent co-branded collaborations with appealing major brands, popular events, and celebrities to keep customers excited and engaged with Janji Jiwa. There’s always something new to experience, earning valuable word-of-mouth and boosting shareability, whilst also attracting new customers to Janji Jiwa.  

 FARM-TO-CUP EXCELLENCE 

The success of Janji Jiwa is essentially dependent on product quality. We’ve forged direct relationships with a select group of Indonesia’s finest coffee growers, establishing a trustworthy, sustainable ‘farm-to-cup’ supply chain that rewards farmers with reliable crop-to-crop income, whilst rewarding our customers with consistent quality at affordable prices. It’s this affordability without compromise that distinguishes every cup of Janji Jiwa coffee and keeps customers loyal. 

JIWA TOAST, THE PERFECT COMPANION 

In 2019, we introduced Jiwa Toast, an innovative, freshly prepared to order toast line that perfectly complements the Janji Jiwa philosophy. Together, Janji Jiwa and Jiwa Toast provide customers with even more excitement, with delicious combinations, collaborations, and great value promotions throughout each year.