Jakarta, 18 January 2023 - Jiwa Group, holding of the mainstay F&B (Food and Beverages) brands, namely Kopi Janji Jiwa and Jiwa Toast, is now diversifying its products by launching its newest brand BURGER GEBER, on 11 January 2023.
No half-hearted, on the first day of the launch of the GEBER BURGER outlet, Jiwa Group opened 55 outlets at once spread across Jabodetabek. The simultaneous opening of this outlet was awarded a MURI (Indonesian World-Record Museum) record in the category “Most Simultaneous Burger Outlets Opened in a Day”.
CEO and Founder of Jiwa Group, Billy Kurniawan said "The presence of BURGER GEBER is one of Jiwa Group's efforts to rapidly expand its reach in the F&B industry in 2023. Of course it is also in line with our DNA which is to continue to innovate, bring new ideas and trends to increase customer satisfaction. customer."
BURGER GEBER offers 3 variants of the burger menu, namely Beef, Chicken and Cheeseburger which are suitable for burger connoisseurs to enjoy. For the beef variant of the GEBER BURGER, its flagship menu is GEBER BEEF BARBAR which is made from a blend of Homemade Bun, premium 100% Real Meat Beef Patty, Smoked Beef Stripes, Cheese Slice and GEBER Special BBQ Sauce.
The main advantage of this GEBER BURGER product is that it is made with high quality ingredients such as 100% Real Meat & Chicken and Homemade Burger Buns to produce a premium burger taste in every bite. BURGER GEBER also offers a variety of other best menu choices at affordable prices.
Billy also added, going forward Jiwa Group will continue to issue new initiatives to meet the needs of an increasingly diverse society, while still prioritizing quality for its customers. "For us, maintaining the quality of SOP food and good service is a top priority. Not only is the taste guaranteed delicious, but all BURGER GEBER menus have also been registered as Halal with LPPOM MUI. So#temansejiwa don't need to worry or hesitate when eating the GEBER BURGER menu."
In its newest campaign, BURGER GEBER carries the tagline #BurgerGeberRasaJeger and presents the figure of GEBERMAN as a friend for eating burgers at all customer moments. Not only creating a filling burger eating experience but also fun.
For #temansejiwa who want to try the delicious GEBER BURGER. Teman sejiwa can make purchases directly at several Janji Jiwa outlets in the Jabodetabek area as well as order via GoFood, GrabFood, and the JIWA+ application. All GEBER BURGER menus can be purchased since January 11, 2023 with prices starting at IDR 25,000.
Not only that, at its launch, BURGER GEBER also provided a special promo for #temansejiwa, 'Buy 1 Get 1 Free' promo for the period 18 - 24 January 2023. Purchasing the Barbar Burger variant can get a free Santuy Burger variant.
About GEBER BURGER
BURGER GEBER is the newest brand from Jiwa Group which presents GEBERMAN as a friend for eating burgers in all moments of your life. GEBERMAN invites you to taste the best burger that uses 100% Real Meat & Chicken and Homemade Bun. BURGER GEBER not only creates a filling but also fun burger eating experience. Coming with the TASTY & TRENDY BURGER concept, BURGER GEBER promises excitement to all culinary connoisseurs.
About Jiwa Group
Jiwa Group was founded in May 2018, with the Janji Jiwa brand as the first brand launched under the auspices of the Jiwa Group. Kopi Janji Jiwa first appeared on May 15 2018, adopting the fresh-to-cup concept by serving a selection of authentic local Indonesian coffees with a classic taste image. Janji Jiwa has succeeded in becoming the largest coffee chain with 900+ outlets spread across more than 100 cities throughout Indonesia. Janji Jiwa is believed to be the only local coffee shop that received an award from the Indonesian World Record Museum (MURI) - The Fastest Growth of a Coffee Shop in One Year in 2019. Jiwa Toast is here as a form of Jiwa Group's commitment, which in this case presents toast products as a friend of Coffee Soul Promise. Aiming to provide affordable prices and the best service for #soulfriends. Since its establishment in August 2019, Jiwa Toast now has more than 300 outlets spread throughout Indonesia.