JANJI JIWA ACHIEVE TOP BRAND AWARD 2021

Jakarta, April 6, 2021 – Kopi Janji Jiwa is one of the local coffee brands that has won a prestigious award from Top Brand. The award was given by Top Brand to Kopi Janji Jiwa for two consecutive years, in 2020 and 2021 to be exact.

The award handover was carried out online by sending a certificate as a symbolic form of the nominees for the “Coffee Café” category. With this award, it becomes a matter of pride for Kopi Janji Jiwa, because it has succeeded in leading the survey results in the National coffee market.

The Top Brand shows that Kopi Janji Jiwa product has become the Top of Mind Share, Top of Market Share, & Top of Commitment Share in the hearts of local coffee connoisseurs. The data obtained by Top Brand is based on research on consumers in Indonesia, so the results are valid and reliable.

Kopi Janji Jiwa has always been committed to provide innovative and high-quality products. As of now, Kopi Janji Jiwa has more than 900 outlets spread from Sabang to Merauke. Not only that, Kopi Janji Jiwa always committed to presenting interesting campaigns to provide refreshments to #temansejiwa (as the loyal customers of Kopi Janji Jiwa are called).

Billy Kurniawan, CEO & Founder of Jiwa Group, said “It's an honor for me as a brand owner to have won the trust from Top Brand for the second time. This award proves that our products must continue to innovate and improve quality both in terms of products and services.`

Every glass of Janji Jiwa Coffee served to #temansejiwa, has values including A Cup From Farmers, which means a promise to always empower Indonesian coffee farmers by buying directly from farmers at competitive prices and improving the lives of coffee farmers, secondly, A Cup To Partners, means our commitment to our partners, especially Kopi Janji Jiwa partners, then the third A Cup For The People, to persuade for all Kopi Janji partners to prioritize Product, Quality, Service, Ambience.

Hartono Yarmanto, COO Marketing Group, said `Although coffee consumption growth is always positive at around 8% per year, the number of coffee shops in Indonesia has grown more than 4 times during 2016 - 2021. Therefore, the award for the category ` `Coffee Café` was given to Janji Jiwa, hopefully could strengthen trust in all coffee drinkers in Indonesia, besides increasing public confidence in the quality of products and services`