Jakarta, March 28, 2022 - Marketeers as a media platform publisher of Marketeers Magazine, Marketeers TV and news portal Marketeers.com awarded the Silver Winner award to Janji Jiwa in the Coffee To Go category at the Marketeers Youth Choice Award (YCA) 2022. This is the highest award for a brand that has received positive appreciation from Generation Z. The Marketeers YCA 2022 award was obtained by Janji Jiwa at the Marketeers XFest 2022 event which was held virtually on Saturday, March 26, 2022.
Head of Marketing Communication, Ni Made Gracia said, "We thank all our #temansejiwa throughout Indonesia, especially our loyal customers in Generation Z so that Janji Jiwa won the Silver Winner at the 2022 Youth Choice Award (YCA) for the Coffee To Go category. . It is an honor for us to have been chosen by young Indonesians. In addition, we are very proud to be able to stand side by side with other influential brands in the industry. This award is a trigger for us to continue to be present on every channel that is a favorite of our customers, including Generation Z. We are also committed to continue to innovate to produce new things that can provide a sense of excitement for our customers when they enjoy Janji Jiwa products, "
This award also reflects the various successful campaigns that Janji Jiwa has carried out for consumers so that they have succeeded in attracting Gen Z to choose coffee products that are under the umbrella of Jiwa Group's business. Thanks to a variety of marketing and service activities as well as a commitment to provide quality products to customers throughout 2021, Janji Jiwa is increasingly proving its consistency to be the Top of Mind consumers' choice. The advantages that become the competitiveness of Janji Jiwa is to provide quality products at affordable prices. Janji Jiwa presents a 'Grab & Go' coffee shop experience that adopts a fresh-to-cup concept and serves a selection of Indonesian Local coffee.
Currently, Janji Jiwa has spread to more than 900 outlets throughout Indonesia. In 2019, Janji Jiwa achieved a MURI record as the fastest growing coffee shop in a year.
For information, Marketeers again held the 2022 Youth Choice Award (YCA) to take a closer look at which brands attract the hearts of Indonesian consumers. This award is given to the best brands based on online voting which takes place from January 4, 2022 to February 28, 2022.
This voting involved more than 1,500 respondents from Gen Z circles from more than 35 well-known universities in various cities in Indonesia. The campuses are spread across Jakarta, Bogor, Tangerang, Bandung, Yogyakarta, Semarang, Salatiga, Malang, Surabaya, and others. Cities that are indeed the learning goals of Generation Z.
The survey method used is that respondents choose three of five brands in one category. The selection of brands in one category is based on data, both sales performance and market share gain, as well as research on marketing activities carried out by these brands.
Generation Z is the first digital native born from 1995-2010. They are a huge market, both present and future. Currently, Gen Z is the dominant population in Indonesia. According to data from the Central Statistics Agency (BPS), the population of this generation reaches 29.23% of the total population of Indonesia.
Tentang Jiwa Group
Jiwa Group merupakan perusahaan yang bergerak di sektor industri makanan dan minuman yang telah berdiri sejak 2017. Jiwa Group sendiri melahirkan tiga brand yang sudah dikenal di masyarakat, yaitu Kopi Janji Jiwa, Jiwa Toast dan Jiwa Tea. Hingga saat ini, Kopi Janji Jiwa dan Jiwa Toast mengusung konsep bisnis kemitraan dan terhitung Kopi Janji Jiwa memiliki lebih dari 900 jilid (sebutan untuk outlet Kopi Janji Jiwa). Sementara, Jiwa Toast sudah memiliki lebih dari 300 outlet yang tersebar di seluruh Indonesia.
Janji Jiwa dipercaya sebagai satu-satunya kedai kopi lokal yang mendapatkan penghargaan dari MURI 2019 sebagai “Pertumbuhan Kedai Kopi Tercepat Dalam 1 Tahun” dan Top Brand di tahun 2020, 2021 dan 2022 dalam kategori “Coffee Cafe” . Sementara, Jiwa Toast hadir sebagai bentuk komitmen Jiwa Group dalam menyajikan teman Kopi Janji Jiwa. Jiwa Tea merupakan brand terbaru yang diluncurkan sejak 2020. Kini, Jiwa Tea telah tersebar di 10 kota di Indonesia.
About Janji Jiwa
Janji Jiwa was first established on May 15 2018, adopting a fresh-to-cup concept by serving a selection of authentic Indonesian local coffees with classic taste images. Janji Jiwa has succeeded in becoming the largest coffee chain with 900+ outlets spread in more than 100 cities throughout Indonesia. With the value of “A Cup from Farmers, A Cup to Partners, and A Cup for the People”, Janji Jiwa is trusted as the only local coffee shop to receive an award from MURI 2019 and Top Brand in 2020, 2021, 2022. Our vision is to make Kopi Janji Jiwa a coffee shop brand that is located in every corner of the city by bringing Indonesian coffee shop culture to the world.
Quality is a top priority, Janji Jiwa uses beans directly from selected local coffee farmers, through a careful process, roasted to international standards by a competent Janji Jiwa Roaster. Produce quality products at affordable prices. Maintaining the consistency of the taste of each cup of Janji Jiwa at all times is a promise that will always be fulfilled to #TemanSejiwa (faithful consumers of Janji Jiwa). For more information, please visit the https://jiwagroup.com/ site or Janji Jiwa Instagram social media account (https://www.instagram.com/kopijanjijiwa/)