2022/02/25 - 09:19:48am


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Jakarta, February 24, 2022 – Majalah Marketing in collaboration with Frontier Group awarded two brands under the auspices of Jiwa Group, Janji Jiwa and Jiwa Toast in the Top Brand Award 2022. This prestigious award is given to superior brands with outstanding performance. common in the Indonesian market. Janji Jiwa managed to get the title as the most chosen brand by consumers for the 'Coffee Cafe' category. Meanwhile, Jiwa Toast became the most chosen brand by consumers for the 'Toast Chain' category. This award is the third time that Janji Jiwa has received this award in a row since 2020, achieving the same predicate. Meanwhile, for Jiwa Toast, this is the first time Jiwa Toast has won an award from Top Brand since the brand was founded in 2019.

The awarding of this award certificate is different from previous years because it is still in a pandemic condition, so it will be held at the Jiwa Group Head Office located in Kedoya, West Jakarta on Thursday (24/2). Top Brand Award 2022 for Janji Jiwa and Jiwa Toast was presented by Steven Sentosa, as the President Director of Marketing Group and received directly by Billy Kurniawan, as CEO and Founder of Jiwa Group.

Billy Kurniawan said, “It is an honor for us to win the Top Brand Award for two brands at once, especially for the Jiwa's brand, we are very proud to have won this award for 3 years in a row. This award certainly cannot be separated from the hard work of the entire team of Janji Jiwa and Jiwa Toast in providing the best products and services to customers. We also want to thank our loyal customers for the trust and support so far until we again won the title of Top Brand 2022. We hope that this award will make our brand more trusted and consumer loyalty well maintained”.

From the data provided by Frontier Group, for the Coffee Shop category, Janji Jiwa managed to reach the top position in the national coffee market with a Top Brand Index (TBI) of 38.3% in the online and offline survey categories. Meanwhile, Jiwa Toast dominated the Toast Chain category with a total Top Brand Index (TBI) reaching 57.3% in the online and offline survey categories. A brand that has a Top Brand Index in the highest category shows the strength of its brand in the past, in the present, and in the future.

As a coffee brand and a local toast brand in Indonesia, Janji Jiwa and Jiwa Toast are rated as superior or TOP after successfully surpassing the three Top Brand measurement parameters which include; Top Mind of Share as the brand that is best known by consumers, Top of Market Share as the brand that consumers buy the most and Top of Commitment Share as a brand that is able to create consumer loyalty. Janji Jiwa and Jiwa Toast are also considered able to maintain their brand equity compared to other similar brands.

With this award, it further strengthens the position of Janji Jiwa and Jiwa Toast brand in the eyes of the public, namely as the Leading the Future of Indonesia's Food & Beverages Industry. `The Top Brand award proves that the Jiwa Group brand (Janji Jiwa and Jiwa Toast) can be the market leader for coffee shops and Toast Chain in Indonesia,` continued Billy.

To maintain the award that has been won by the Jiwa Group brand, Billy also said that he would continue to maintain the quality of products and services. `This will not end here, we will continue to maintain the quality of our products and services to continue to foster consumer confidence that has been well-developed so that our brand remains the number one choice of consumers. This award also spurs our enthusiasm to create new innovations and breakthroughs,” said Billy.

The Top Brand Award is the highest award for a brand given by Majalah Marketing based on the results of national research by the Frontier Group. This award was obtained after Frontier Group conducted a survey in 15 major cities, namely Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru, Balikpapan, Palembang, Samarinda, Denpasar, Jogjakarta, Malang, Manado and Banjarmasin with a total of 14,040 respondents. The data collection methodology used is face-to-face interviews with 7,720 respondents and 6,320 online surveys.


About Janji Jiwa

Janji Jiwa was first established on May 15 2018, adopting a fresh-to-cup concept by serving a selection of authentic Indonesian local coffees with classic taste images. Janji Jiwa has succeeded in becoming the largest coffee chain with 900+ outlets spread in more than 100 cities throughout Indonesia. With the value of “A Cup from Farmers, A Cup to Partners, and A Cup for the People”, Janji Jiwa is trusted as the only local coffee shop to receive an award from MURI 2019 and Top Brand in 2020, 2021, 2022. Our vision is to make Kopi Janji Jiwa a coffee shop brand that is located in every corner of the city by bringing Indonesian coffee shop culture to the world.

Quality is a top priority, Janji Jiwa uses beans directly from selected local coffee farmers, through a careful process, roasted to international standards by a competent Janji Jiwa Roaster. Produce quality products at affordable prices. Maintaining the consistency of the taste of each cup of Janji Jiwa at all times is a promise that will always be fulfilled to #TemanSejiwa (faithful consumers of Janji Jiwa). For more information, please visit the https://jiwagroup.com/ site or Janji Jiwa Instagram social media account (https://www.instagram.com/kopijanjijiwa/)

About Jiwa Toast

Jiwa Toast is here as a form of Jiwa Group's commitment, which in this case serves toast products as a friend of Kopi Janji Jiwa to provide affordable prices and the best service for #temansejiwa. Since its establishment in August 2019, Jiwa Toast now has more than 300 outlets spread throughout Indonesia. The spirit of `Jiwa Toast is the Champion of Toast` owned by Jiwa Toast now continues to produce creative innovations in presenting unforgettable delicious sensations that can be enjoyed by all people and wherever #temansejiwa is located. For more information, please visit the https://jiwagroup.com/ site or  Jiwa Toast Instagram social media account (https://www.instagram.com/jiwatoast)


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