Jakarta, 17 August 2022 – As one of the leading local coffee shops with the fastest growth in Indonesia, Janji Jiwa continues to innovate with its mainstay menus. Janji Jiwa often launches new menus that always succeed in attracting public attention. Along with the 77th Independence Day of the Republic of Indonesia (RI), Janji Jiwa greets 'Teman Sejiwa' again by launching the latest blend in the “Senja Series” menu series. This latest series from Janji Jiwa uses the Senja Blend, which is 100% Indonesian Arabica. By bringing the story of "Senja Makes Comfortable", Senja Blend is expected to provide a choice of espresso flavors by presenting a more smooth and comfortable taste like the feeling of enjoying the atmosphere of sunset.
Different from the previous variants of Janji Jiwa's coffee beans, this latest blend from Janji Jiwa brings the luxury of authentic Indonesian-flavored coffee which is aromatic. Senja Blend uses 100% authentic Indonesian Arabica coffee originating from Sumatra and Bali which comes from selected coffee beans. This series has a lighter character so that it is still comfortable to be consumed by coffee lovers and customers who are not coffee drinkers. In order to pre-launch as well as introduce the Senja Series variant to all Teman Sejiwa, Janji Jiwa held a live music event, Irama Senja by Janji Jiwa which was enlivened by the appearance of "Fourtwnty" followed by the distribution of the product "Senja Series" to visitors who came to Sarinah , Central Jakarta, on Wednesday (16/8).
CEO and Founder of Jiwa Group, Billy Kurniawan said, “Janji Jiwa presents a new blend with the aim of providing a choice of new espresso flavors for all Teman Sejiwa. Through the presence of Senja Blend, we hope that all people, both coffee lovers and those who don't really drink coffee, can love our products and feel comfortable, because the blends that we present will produce a smoother and lighter taste. We also strive to serve quality coffee that has gone through a process of careful selection of coffee beans and the best manufacture so that we can produce rich-tasting coffee for all our Teman Sejiwa,"
Furthermore, Billy said, Janji Jiwa will continue to innovate to present a variety of processed local coffee beans according to the needs and preferences of the community. “Kopi Janji Jiwa has a mission to invite all levels of Indonesian society to appreciate and love products from their own country. We want to continue to bring the experience of enjoying coffee as well as being a place for customers to share precious moments.”
The Senja Series of Janji Jiwa comes with three new menus, namely Americano Senja, Kopi Susu Senja, and Double Shaken Senja which are very suitable to be enjoyed by Teman Sejiwa. For customers who can't wait to enjoy the smooth and comfortable new blend in the “Senja Series”. Janji Jiwa presents a special interesting promo on the 77th Indonesian Independence Day. Priced at a special price of Rp. 17,000 Teman Sejiwa can already enjoy the Senja Series menu which is sure to make you feel as comfortable as enjoying sunset in the afternoon. This special RI Anniversary promo is valid from 17-18 August 2022 and is valid in all volumes of Teman Sejiwa throughout Indonesia. This special RI Anniversary promo is valid for direct purchases or through Gofood, Grabfood, Shopee food, Traveloka Eats and the JIWA+ application.
About Janji Jiwa
Janji Jiwa was first established on May 15 2018, adopting a fresh-to-cup concept by serving a selection of authentic Indonesian local coffees with classic taste images. Janji Jiwa has succeeded in becoming the largest coffee chain with 900+ outlets spread in more than 100 cities throughout Indonesia. With the value of “A Cup from Farmers, A Cup to Partners, and A Cup for the People”, Janji Jiwa is trusted as the only local coffee shop to receive an award from MURI 2019 and Top Brand in 2020, 2021, 2022. Our vision is to make Kopi Janji Jiwa a coffee shop brand that is located in every corner of the city by bringing Indonesian coffee shop culture to the world.
Quality is a top priority, Janji Jiwa uses beans directly from selected local coffee farmers, through a careful process, roasted to international standards by a competent Janji Jiwa Roaster. Produce quality products at affordable prices. Maintaining the consistency of the taste of each cup of Janji Jiwa at all times is a promise that will always be fulfilled to #TemanSejiwa (faithful consumers of Janji Jiwa). For more information, visit www.jiwagroup.com.